Bonafide & Emerging Artists (BEA) is a boutique, full-service agency based in New York City representing talent of all ages across television, film, commercials, theatre, print, voiceover, hosting, and social media. Founded in 2018 by Traci Luthy, BEA is redefining “representation” as an equitable collaboration with diverse talent—amplifying their individuality and fueling extraordinary growth and success.
Our clients regularly book with top networks and platforms including NBC, HBO, Netflix, Disney+, Apple TV+, CBS, FOX, and Nickelodeon, and appear in theatrical productions from Broadway and Off-Broadway to regional and national tours. We also partner with leading commercial brands such as Mercedes-Benz, Delta, Google, Verizon, American Express, McDonald’s, and Nike—just to name a few.
TRACI LUTHY
President | TV/Film | Commercials
With more than two decades of experience as an agent, Traci is the biggest fan of the talent she represents, driven by a spirit of collaboration, creativity, and a shared passion for breaking down traditional industry barriers. As an African American woman, Traci’s mission has always been rooted in inclusion, authenticity, and transformative storytelling.
In addition to her work as a talent agent, Traci spent years in advertising, where she managed campaigns for powerhouse brands such as The Home Depot, Burger King, Colgate-Palmolive, and HomeGoods. This foundation in branding and marketing—combined with her lifelong love of the performing arts—continues to inform her innovative and strategic approach to artist representation.
Outside of work, Traci loves being a mom, enjoying spicy food, unwinding to soulful jazz, and indulging in a cold cosmopolitan or a hot stone massage—or both, at the same time.
Agent | Theatre | Commercials
MAKAYLA KOSKI
Makayla’s career started on stage when she began performing in elementary school. After graduating from a specialized performing arts high school, Makayla obtained her BBA in Arts and Entertainment Management and her MS in Social Media Marketing from the renowned Lubin School of Business at Pace University. Making her way into the entertainment world, Makayla worked in Public Relations at Lehman Center for The Performing Arts and Live One Entertainment before finding her way back to the arts at Bonafide and Emerging Artists, where she is strongly in tune with their commitment to diversity and inclusivity in the arts.